JDUG Management

JDUG Management  Jennifer Orr

North American Equipment Dealers Association (NAEDA) – formerly Western Equipment Dealers Association (WEDA) – has been the management organization for JDUG since 2008. From our offices in Kansas City, MO, the North American Equipment Dealers Association helps a diverse group of associations achieve the goals of continuity, stability, efficiency and profitability desired by most groups.


Founded in 1889, NAEDA was established by a progressive group of independent hardware and farm implement/mercantile dealers to help increase their profitability and solve common problems. While the Association's scope of interest has evolved over time, the basic concept of working together for the common good remains the same. NAEDA serves equipment dealers of all sizes and brands throughout the United States and Canada (except Quebec).


JDUG’s executive director is Jennifer Orr. She has been with NAEDA, JDUG’s management organization, since February 2020 and involved in the Association management profession since 1995. Jennifer manages the day-to-day activities of JDUG and acts as primary liaison to the Board of Directors. She is the point of contact for members on any issue. 


At NAEDA, we have a passion to serve our members and see our clients prosper. Combining responsiveness and capability with impressive value, the Association's highly trained management and staff also manage a number of other trade and professional associations. We are dedicated to serving members, whether those members are North American Equipment Dealers Association members or members of your organization. We have been able to maintain a superior level of service by creating economies of scale through sharing of staff and resources with our clients.


We view ourselves as an important part of the team. We work closely with the executive committee, board and committee chairs of JDUG to achieve the organization’s goals. Feel free to call us at 800-762-5616, mail to PO Box 419264, Kansas City, MO 64141-6264, or email Jennifer at jorr@naeda.com about any question or concerns.



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