JDUG (JDIS User Group, Inc.) is an independent, dealer-led organization built on one simple philosophy: Dealers Helping Dealers.

Dedicated exclusively to the John Deere dealer network, JDUG helps dealerships maximize the value of technology through education, collaboration, and the open exchange of ideas. Guided by dealership professionals from around the world, JDUG provides opportunities to share best practices, learn from one another, and provide meaningful, dealer-driven feedback to John Deere, JDIS, and trusted vendor partners.



JDUG fulfills its mission through its annual conference, where dealership professionals come together to exchange ideas, explore technology solutions, collaborate with John Deere, JDIS, and trusted vendor partners, and strengthen dealerships across the John Deere dealer network.